SERVICES
Fractional CXO
Executive customer experience leadership, embedded into your organisation, without the cost or complexity of a full-time hire.
What it is
A Fractional CXO delivers the responsibilities of a Chief Experience Officer on a part-time basis. You gain senior CX leadership, governance, and execution capability without adding permanent executive overhead.
​
Through Bullseye CX, your Fractional CXO leads strategy creation, embeds continuous improvement into daily operations, aligns customer and employee experience with service design, and owns commercial outcomes. This is execution with accountability, not advisory support that walks away after the discovery phase.
​
The service is delivered through our traCXio (TCX) operating model, with a senior CX leader supported by proven frameworks, insight platforms, and operational tooling.
The problem it solves
No clear or aligned CX strategy
Initiatives are reactive, fragmented, and disconnected from commercial outcomes.
Voice of Customer that does not lead to change
Feedback is collected but never translated into operational action.
Outdated or inconsistent SOPs
Service quality varies by shift, department, or location.
Low accountability for service consistency
No one owns CX performance across the organisation.
Disconnected measurement
Customer and employee experience are tracked in isolation, hiding root causes.
No link between CX and financial outcomes
Leadership cannot tell which initiatives are paying back.
TARGET PROFILE
Who it's for
Fractional CXO is built for organisations that need senior CX leadership but cannot or should not commit to a full-time executive hire.
Service-led organisations Businesses - that depend on repeat engagement, loyalty, or membership.
Without a dedicated CX executive - Leadership teams that need CX strategy and execution, not one or the other.
Accountable outcomes, no long-term headcount - Boards and executives seeking CX accountability without permanent overhead.
Particularly effective in hospitality, licensed clubs, gaming, healthcare, aged care, and other service-rich environments.
DIFFERENTIATORS
Why Bullseye CX
Strategy and execution, in one engagement
We design the CX strategy, embed it into operations, and run it.
Sector specialisation
Deep operational understanding of Australian licensed clubs, hospitality, and service-led organisations.
Outcome accountability
Engagements are tied to hard metrics: revenue, retention, operational efficiency, and staff engagement.
The outcome
Embedding a Fractional CXO shifts how your organisation interacts with its customers, turning fragmented effort into a cohesive, accountable engine for growth.
More consistent service delivery across departments
Improved employee engagement and confidence
Lower operational waste and reduced service recovery cost